Direct-to-consumer Advertising in the Digital Age: The Impact of the Internet and Social Media in the Promotion of Prescription Drugs in Canada

Direct-to-consumer Advertising in the Digital Age: The Impact of the Internet and Social Media in the Promotion of Prescription Drugs in Canada

Show other versions (1)

While a significant amount of research has been produced in Canada on direct-to-consumer advertising (DTCA) of prescription drugs in general, very little work has been undertaken specifically with regard to the role of social media and emerging Internet technologies. While Health Canada has reaffirm...

Full description

Bibliographic Details
Main Author: Gibson, Shannon
Other Authors: Flood, Colleen M.
Language:en_ca
Published: 2012
Subjects:
Pharmaceutical Policy
Direct-to-Consumer Advertising
Health Law
Social Media
0398
Online Access:http://hdl.handle.net/1807/33218

Internet

http://hdl.handle.net/1807/33218

Similar Items