Asking about and Predicting Consumer Preference: Implications for New Product Development
Designers do not merely develop concepts; they are increasingly involved in testing product concepts and learning consumer preference. However, designers’ decision making processes in these tasks have been little studied. In the two essays, I apply decision making frameworks to concept testing and p...
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| Language: | en_ca |
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2012
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| Online Access: | http://hdl.handle.net/1807/35731 |