市場區隔分析-酵母乳市場實例

碩士 === 淡江大學 === 管理科學研究所 === 68 ===   In this study the segmentation analysis is applied to yeast liquid market in Taipei, Taiwan. First, choosing 3,000 samples rom telephone directory by systematic sampling method. Second, collecting the buying behavior, attitude, demographic and socioeconomic char...

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Bibliographic Details
Main Author: 吳師豪
Other Authors: 黃俊英
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/55816555921641793934