An empirical study of the discoriminant power of personality variables for brand choices

碩士 === 國立交通大學 === 管理研究所 === 70 ===

Bibliographic Details
Main Authors: Huang, Yun-Long, 黃雲龍
Other Authors: Xu, Mu-Lan
Format: Others
Language:zh-TW
Published: 1982
Online Access:http://ndltd.ncl.edu.tw/handle/82413218401461241105