The Study of Product Space for Soft Beverages

碩士 === 淡江大學 === 管理科學研究所 === 71 ===   This thesis applies Nonmetric Multidimensional Scaling techniques to the rating of subject''s preceptions and perferences about seven brands of soft beverages which are chosen previously. Given subject''s similar preception judgements and attr...

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Bibliographic Details
Main Authors: Chang, Yaw-Huei, 張耀輝
Other Authors: Huang, Jun-Ying
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/61148098912087112702