The Study of Product Space for Soft Beverages
碩士 === 淡江大學 === 管理科學研究所 === 71 === This thesis applies Nonmetric Multidimensional Scaling techniques to the rating of subject''s preceptions and perferences about seven brands of soft beverages which are chosen previously. Given subject''s similar preception judgements and attr...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/61148098912087112702 |