A Theoretical Aanlysis of Commodity Bundling
碩士 === 國立中山大學 === 企業管理研究所 === 81 === The commodity bundling have been widely used in different industries as marketing strategies. What are the benefit of bundling ? Which bundling form (pure bundling or mixed bundlung) can maximize prpfit ? These are the...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1993
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/46042592581536705487 |