The influence of consumer processing goal of advertisement competing advertisement and advertising retrieval cue on the advertising effect
碩士 === 國立臺灣大學 === 商學研究所 === 81 === The research anchors on the viewpoint of " information processing " of the humanmind. By utilizing the method of ex- perimental design, under the condition of consumers facing with multiple brand advertisements from the same product category,ex-plori...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1993
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57460043720403118029 |