The Halo Effect and Store Image Measurement--- Case of Fast Food Chain

碩士 === 文化大學 === 觀光事業學系 === 81 ===

Bibliographic Details
Main Authors: Deng Wen-Chuan, 鄧文娟
Other Authors: Tzen Geo-Chung
Format: Others
Language:zh-TW
Published: 1993
Online Access:http://ndltd.ncl.edu.tw/handle/43299225742706725108