The Effects of Culture on Brand Loyalty-The Comparison Between Taiwan and America
碩士 === 國立交通大學 === 管理科學研究所 === 82 === This thesis uses Hofstede''s four national cultural dimensio- ns (power distance PD, unicertainty avoidance UA, individualism- collectivism IDV, and masculity-femininity MAS)to investigate the effects of cult...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1994
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81028007831169447438 |