The Effects of Advertising Type And Product Characteristics on Advertising Effectiveness
碩士 === 國立臺灣大學 === 商學系 === 82 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1994
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80771363232909388939 |