The effects of welfare advertising and to test the of advertising hierarchical model .
碩士 === 國立臺灣大學 === 商學系 === 82 === In recent year , welfare advertising has gained more attention in Taiwan , and firms have adopted different welfare advertising to shape corporate''s image . This study attempts to explore the effects of welfare...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1994
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67038084596842189660 |