Consumers'' Evaluations on Hybrid Products -Partitioning Country

碩士 === 國立臺灣大學 === 國際貿易學系 === 82 === The main purpose of this study is to explore consumers'''' evalu- ations on hybrid products, providing dimensions for the country of origin construct by taking into account two specific aspects of co...

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Bibliographic Details
Main Authors: Tseng,Ya-lan, 曾雅蘭
Other Authors: Paul Hsu
Format: Others
Language:zh-TW
Published: 1994
Online Access:http://ndltd.ncl.edu.tw/handle/19713568190149506077