The Influence of the Cosumer''''s Personality Speciality & Brand Attitude on His Brand Loyalty -- The Study of Womanly Colorful Make-up
碩士 === 文化大學 === 國際企業管理研究所 === 82 === Brand loyalty is the most important factor that influence the consumer''''s really buying behavior. According to theory, the consumer'''' spersonality speciality and brand attitude have the probability of influence of his...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1994
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80315671585161054753 |