An Emperical Study on the PZB Service Quality Model--with T Company as an Example
碩士 === 大同工學院 === 事業經營研究所 === 82 === From 1985, a series of articles by Parasuraman, Zeithaml, and Berry has traced the development of a theory that attempts to explain how consumers acquire perceptions of the quality of service firms. And paralled with th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
1994
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80557096591631895722 |