A Study on Factors Influencing the Recall Effectiveness of Outdoor Advertising--Billboards by the Hsin-Sheng Overpass As An Example
碩士 === 大同工學院 === 事業經營研究所 === 82 === Outdoor advertising has been described through literature review as a high-intensity medium which provides broad reach to most segments of the population at high-frequency levels. And that''s the research moti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
1994
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85445867709004672859 |