Consummer Decision-Making Model for Cable TV Shopping Channels

碩士 === 國立交通大學 === 傳播科技研究所 === 83 === Generally , the methods used to research and model consumercan be classified into two types-experimental approach (cognitives) and mathematical approach (statistical predicting analysis).Thisrated the advantages of the...

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Bibliographic Details
Main Authors: Hong-Shiang Jiang, 江宏祥
Other Authors: Chia-Jung Tsui
Format: Others
Language:zh-TW
Published: 1995
Online Access:http://ndltd.ncl.edu.tw/handle/66603884811564367650