Consummer Decision-Making Model for Cable TV Shopping Channels
碩士 === 國立交通大學 === 傳播科技研究所 === 83 === Generally , the methods used to research and model consumercan be classified into two types-experimental approach (cognitives) and mathematical approach (statistical predicting analysis).Thisrated the advantages of the...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
1995
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Online Access: | http://ndltd.ncl.edu.tw/handle/66603884811564367650 |