Study of elderly peoples life-style and books consumption behavior in Taiwan.
碩士 === 國立交通大學 === 傳播科技研究所 === 83 === The purpose of this study is to look into books consum- ption and patterns of elderly people in Taiwan. This research is conducted using Life-style as segment variable, and using the McCathy''s Marketing-mix...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1995
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32677463847031059564 |