Cross-cultural Study of Consumer Decision-making Styles
碩士 === 淡江大學 === 國際企業學研究所 === 83 === Although consumer behaviors influenced by many factors,consumers approach the market by some kinds of decidion-making styles, shopping orientations or buying strategies.This exploratory study use Sproles and Kendall''s(1986)Consumer Styles Inventory (C...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1995
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51425810697124598644 |