The Study of Impulse Buying Behavior
碩士 === 淡江大學 === 國際企業學系 === 83 === The key to successful marketing strategy is thorough understanding of consumer behaviors, So each firm has to study consumer behaviors. Impulse buying is one of the most important buying behaviors in buying apparel. So we must study this behavior thoroughly. This...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1995
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97235854102984466517 |