The Study of Marketing Ethics
碩士 === 淡江大學 === 國際企業學系 === 83 === Within the business firm, the functional area most closely related to ethical abuse is marketing. This is because marketing is the function of business charged with communicating and openly satisfying customers. Thus, marketing is societal analysis and scruting....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1995
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51065029941644924015 |