The Study of Marketing Ethics

• Main Authors: Hsu, Shu-Jen, 許淑真
• Other Authors: Hwang, Chee-Wen
• Format: Others
• Language: zh-TW
• Published: 1995
• Online Access: http://ndltd.ncl.edu.tw/handle/51065029941644924015

碩士 === 淡江大學 === 國際企業學系 === 83 === 　　Within the business firm, the functional area most closely related to ethical abuse is marketing. This is because marketing is the function of business charged with communicating and openly satisfying customers. Thus, marketing is societal analysis and scruting. Marketing has long been charged with ethical abuse. Therefore, the propose of this study is to research:1. the cognition level of the respondent toward marketing ethics. 2. Ranking marketing ethical problems. 3. We also use demographic variables to oberve their effects on the cognition level. 4.According to the conclusion, building a set of propositions. 　　The propositions are: 1.The most frequent ethical problem is price gouging. 2.The most important ethical problem is product safety. 3.The high frequency/high importance ethical preblem is exaggerated product performance. 4.Gender do not significantly affect the ethical cognition. 5.Religion do not significantly affect the ethical cognition. 6.Father's occupation do not significantly affect the ethical cognition. 7.Family income do not significantly affect the ethical cognition.