The measurement and construction of customer-based brand equity
博士 === 國立政治大學 === 企業管理學系 === 84 === The study is to explore the measurement of brand equity and the effect of advertising claim strategy for building brand equity from the customer-based point of view. Based on literature review, we infered the source o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1996
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98332799164445142021 |