The Effects of Price Advertising Cues on Consumers'' Price Perceptions

碩士 === 國立中興大學 === 農產運銷學系 === 84 ===

Bibliographic Details
Main Authors: Chou, Pei-Lin, 周佩霖
Other Authors: Lee Hwang-Jaw
Format: Others
Language:zh-TW
Published: 1996
Online Access:http://ndltd.ncl.edu.tw/handle/87311895984890020512