Brand Loyalty Analysis for Small-Package Rice─A Case Study of Chia-Yi Area
碩士 === 國立中興大學 === 農業推廣教育研究所 === 84 === This research takes Chia-Yi area as target region to sample 100 small-package rice consumers of repeat purchase for thestudy of their brand loyalty. Using mental, behavioral andaggregate indices, the small-package r...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1996
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/42513164497485808377 |