A Study on the Ad-Agency-Client Relationship----Advertiser perception
碩士 === 國立交通大學 === 管理科學研究所 === 84 === is the biggest 1000advertiser in Taiwan. The questionair is designed for the managers of marketing department.The result suggest that whin advertisers choose ad agency, they think the fundmental function of advertising...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1996
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64434018673512129991 |