A Study on the Ad-Agency-Client Relationship----Advertiser perception
碩士 === 國立交通大學 === 管理科學研究所 === 84 === is the biggest 1000advertiser in Taiwan. The questionair is designed for the managers of marketing department.The result suggest that whin advertisers choose ad agency, they think the fundmental function of advertising...
Main Authors: | Chiang, Chih-Ming, 江志明 |
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Other Authors: | Quang Hua Chen |
Format: | Others |
Language: | zh-TW |
Published: |
1996
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Online Access: | http://ndltd.ncl.edu.tw/handle/64434018673512129991 |
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