A Study of Comparison of Marketing Mix Strategies Between Service Firms and Manufacturing Firms in Taiwan

碩士 === 國立交通大學 === 管理科學研究所 === 84 === Until 1994, the GDP ( gross national product ) of service industry accounts for 59.1﹪of total GDP in Taiwan and the employment provided by service sector accounts for 49.86?of total employment in...

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Bibliographic Details
Main Authors: Hsiao, Kai-ming, 蕭凱銘
Other Authors: Tzong-Yau Chu
Format: Others
Language:zh-TW
Published: 1996
Online Access:http://ndltd.ncl.edu.tw/handle/77752521920335469138