The Characteristics & Consumer Behavior of Revolvers
碩士 === 國立臺灣大學 === 商學系 === 84 === This study examines market segmentation strategy in credit card market and uses revolving frequency of card holders for segmentation variable to divide card holders into three customer groups:"revolvers," "o...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
1996
|
Online Access: | http://ndltd.ncl.edu.tw/handle/65506955619023411574 |