The Characteristics & Consumer Behavior of Revolvers

碩士 === 國立臺灣大學 === 商學系 === 84 === This study examines market segmentation strategy in credit card market and uses revolving frequency of card holders for segmentation variable to divide card holders into three customer groups:"revolvers," "o...

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Bibliographic Details
Main Authors: Alex Chou, 周志峰
Other Authors: Chung-Chau Chang
Format: Others
Language:zh-TW
Published: 1996
Online Access:http://ndltd.ncl.edu.tw/handle/65506955619023411574