The Characteristics & Consumer Behavior of Revolvers

• Main Authors: Alex Chou, 周志峰
• Other Authors: Chung-Chau Chang
• Format: Others
• Language: zh-TW
• Published: 1996
• Online Access: http://ndltd.ncl.edu.tw/handle/65506955619023411574

碩士 === 國立臺灣大學 === 商學系 === 84 === This study examines market segmentation strategy in credit card market and uses revolving frequency of card holders for segmentation variable to divide card holders into three customer groups:"revolvers," "occasional revolvers,"and "transactors". We describe each segment by demographic variables and corresponding behaviors. Descriminant analysis has been used in this study to find out the factors which influence card holders revolving. And these factors include cash advance,years with bank,credit limit,age,transaction amount,education,income,and occupation of card holders.