An case study on marketing strategies of Taiwanese enterprises is Mainland China

碩士 === 淡江大學 === 大陸研究所 === 84 === Because of Taiwanese and foreign enterprises are placing more and more emphasis on domestic market in Mainland China, how to design marketing strategies in order to enter such big market has gradually become the topic whi...

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Bibliographic Details
Main Authors: Liao Nan-ning, 廖南甯
Other Authors: Chang Horng-jinh
Format: Others
Language:zh-TW
Published: 1996
Online Access:http://ndltd.ncl.edu.tw/handle/76177040848296411901