The Study of Proeduct Country Image Effect
碩士 === 淡江大學 === 國際貿易學系 === 84 === Product country image effect has long been a primary research topic for international marketing researchers.Studies on this subject began in the 1960''s and it has been receiving increasing attention as internat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1996
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71598821112813263682 |