The comparative study of advertising involvement on international advertising effect

碩士 === 淡江大學 === 國際貿易學系 === 84 ===

Bibliographic Details
Main Authors: Tai, Ai-Ping, 戴嬡坪
Other Authors: Chih-Wen Huang
Format: Others
Language:zh-TW
Published: 1996
Online Access:http://ndltd.ncl.edu.tw/handle/68164280474584181422