An Empirical Study of the Relationship between banks'' Customer Satisfaction and Customer Loyalty

碩士 === 淡江大學 === 管理科學研究所 === 84 === The only one unchangeable rule to carry on the business is to satisfy Customers''s needs. Carry on the business by the index of Customer satisfaction can create competitive preponderance. The bankers intend to...

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Bibliographic Details
Main Authors: Shang, Yu-Huei, 尚郁慧
Other Authors: Horng-Jinh Chang
Format: Others
Language:zh-TW
Published: 1996
Online Access:http://ndltd.ncl.edu.tw/handle/87238601655176716515