The Effects of Brand Name in Chinese/English on Product Evaluation--The Case of Imported Mineral Water

碩士 === 元智工學院 === 商業及管理學類 === 84 ===

Bibliographic Details
Main Authors: HAN, Cheng-Yu, 韓承諭
Other Authors: Shuling Liao
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/61090259001623662277