The Impact of the Christian Group on Fellow Believers'' Buying Behaviors
碩士 === 銘傳大學 === 管理科學研究所 === 85 === Product is attached by charity is one of the trends of current marketing. Furthermore , more and more organizations look forward to cooperate with the religious groups. Once the religious product is consumed, specific perecentage of revenue will be donated to the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33607257833972711411 |