Explore Marketing Strategies of Leaders.
碩士 === 國立中興大學 === 企業管理學系 === 85 === Firms select and adopt different marketing strategies by different competitive positions. Then, marketing strategies will be distinct when stages of product life cycle are different. Another, characters of products will...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05685608430986212534 |