The Study of Marketing Channel Structure and Performance in PC Industry
碩士 === 國立中興大學 === 企業管理學系 === 85 === This is a study of the relationship between channel structure and channel performance of PC industry in Taiwan. The channel structure includes fourvariables, they are Level, Density, Extension, and Integration. Th...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/40143514488227456057 |