The Study of Marketing Channel Structure and Performance in PC Industry
碩士 === 國立中興大學 === 企業管理學系 === 85 === This is a study of the relationship between channel structure and channel performance of PC industry in Taiwan. The channel structure includes fourvariables, they are Level, Density, Extension, and Integration. Th...
Main Authors: | Chang, Der-Fa, 張德發 |
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Other Authors: | Hua Ing-San |
Format: | Others |
Language: | zh-TW |
Published: |
1997
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Online Access: | http://ndltd.ncl.edu.tw/handle/40143514488227456057 |
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