The Resesrch of Marketing Channels and Power Relationships of TV Games in Taiwan

碩士 === 國立中興大學 === 企業管理學系 === 85 === The goals of this thesis is to research the current markets of TV Games in Taiwan.To specify, this thesis will focus on 1. The current situation and features of marketing channels in Taiwan.2. The resources of powers, t...

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Bibliographic Details
Main Authors: Chang, Chih-Houng, 張志鴻
Other Authors: Huang ing-san
Format: Others
Language:zh-TW
Published: 1997
Online Access:http://ndltd.ncl.edu.tw/handle/58133567938295988952