The Impact of Consumer and Product Characteristics on Purchase Intention in Internet Shopping
碩士 === 國立成功大學 === 交通管理(科學)學系 === 85 === Due to the rapid development of internet, it has been applied in many business activities. Especially, the application of WWW (World Wide Web) on internet shopping is the most significant advancement. Most marketer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88602580354133884974 |