A Study on Fast Food Industry - The Essence of Service Quality

碩士 === 國立交通大學 === 管理科學研究所 === 85 === Most of the researches about fast food industry in Taiwan focus mainly on thestudy of marketing strategy. However, to better understand the fast food industry, this research will forcus on the industry''s ser...

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Bibliographic Details
Main Authors: Yeh, Ming-Lin, 葉明霖
Other Authors: Tseng Tseng-Chuan
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/40766581941376852745