The Selection of Marketing Channels by Taiwan Electronic Book Firms

碩士 === 國立交通大學 === 管理科學研究所 === 85 === In recent years, the electronic book has become a popular product in many countries, especially in Taiwan. More and more scholars are also beginning to make a great deal of effort in several aspect of it, but little at...

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Bibliographic Details
Main Authors: YU, WEI-YI, 余威毅
Other Authors: QUANG-HWA CHEN
Format: Others
Language:zh-TW
Published: 1997
Online Access:http://ndltd.ncl.edu.tw/handle/96135961472423904678