NORMATIVE AND PRICE LEVEL''S INFLUENCE ON IMPULSIVE BUYING BEHAVIOR
碩士 === 國立臺灣大學 === 商學研究所 === 85 === NORMATIVE AND PRICE LEVEL''S INFLUENCE ON IMPULSIVE BUYING BEHAVIOR This study investigates the relationship between buying impulsiveness and consumer''s buying behaviors. Although we assume that c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03540295227449249685 |