The Impact of brand extended product's product features on cannibalization effect
碩士 === 國立臺灣大學 === 商學研究所 === 85 === Due to the rapid changing of environment ,most enterprises have faced the challenge to maintain their competitive advantage. It's no doubt that innova- tion is the best way to sustain the competitive advantage. P...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79479663334845385301 |