The Effects of the Characteristics of Resources and the Types of Strategic Alliances on the Performance of International Alliance
碩士 === 文化大學 === 國際企業管理研究所 === 85 === It seems hard to use only self resources for pursuing breakthrough in technology and marketing, because of technology innovation and sophistication, shortened product life cycle (PLC), and increasing fixed costs . Bus...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79647112359506778949 |