成組產品促銷策略與消費者購買意圖關係之研究
碩士 === 實踐大學 === 企業管理學系 === 85 === For these years, more firms use sales promotion to attract consumers. When marketer use a sales promotion, they often employ bundling strategy. However, few research discuss what kind of bundling strategy for consumers is attractive. This study will research bundl...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/02112326971826613367 |