Influences of the Different Types of Involvement and Fit of Background Music on Advertising Processing

碩士 === 世新大學 === 傳播研究所(含博士學位學程) === 85

Bibliographic Details
Main Authors: Chia-Ching Wu, 吳佳晉
Other Authors: Hsu-Hsien Chi
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/66832774647459378083