A study of relationship between strategic marketing planning of electronic banking and customer satisfaction toward service quality

碩士 === 淡江大學 === 管理科學研究所 === 85 === Since deregulation and changing environments in both the domestic and foreign financial markets, the competitive situations have turned out to be more and more intense among local banks in Taiwan. In order to adapt to t...

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Bibliographic Details
Main Authors: Wu, Kuen-Shian, 巫坤憲
Other Authors: Peirchyi Lii
Format: Others
Language:zh-TW
Published: 1997
Online Access:http://ndltd.ncl.edu.tw/handle/90525407191278775832